Incentives are everywhere. Employee programs, customer promotions, loyalty schemes. But not all rewards deliver the same results. Understanding the psychology of rewards can be the difference between a campaign that simply runs… and one that drives measurable behaviour change. Why? Because rewards don’t just influence actions, they influence decisions, emotions and habits. Why Rewards Work (When Done Right) At a basic level, rewards tap
ROI Benchmarking: What metrics should you be measuring for incentive programs in FY27?
Incentive programs are no longer ‘soft’ marketing tactics, they’re expected to deliver measurable results. But one of the biggest challenges organisations face is: What does success actually look like? Without clear incentive program ROI benchmarking or metrics, it’s difficult to evaluate performance, justify investment, or optimise future campaigns. This guide outlines what metrics you should be
14 Powerful Ways to Use Visa and eftpos Gift Cards to Drive Business Growth
As rewards and loyalty advocates, we’re constantly exploring new and innovative ways businesses can use Visa and eftpos gift cards to achieve meaningful outcomes. Working with organisations across industries has shown us just how versatile gift cards can be and how effective they are when aligned to clear objectives.A common challenge we see is this:“We
7 corporate gifting trends to watch for in 2026
As organisations plan for growth and engagement in 2026, corporate gifting is evolving beyond traditional holiday treats and plaques. Modern reward and recognition strategies are now tightly woven into broader employee experience and customer loyalty programs. With digital transformation accelerating, companies are investing in smarter, more personalised, and more meaningful ways to give — and
Introducing Companion Passes for True Rewards Digital Visa Cards
At True Rewards, we’re committed to developing smarter, more seamless reward and payment experiences for businesses and their customers. As a Visa Principal Issuer through iGoDirect, we’ve built our issuing platform from the ground up. It’s a modern, secure and highly scalable foundation designed to meet banking-grade standards. Our platform supports both digital and physical
Top Corporate Gifting Trends for 2025 (and how to nail peak season with True Rewards)
The last 3 months of the year are the biggest gift-giving period in Australia, bringing fresh opportunities to reward, recognise and incentivise. Corporate gifting trends in 2025 are all about being personalised, instant, mobile-native, compliant and low-friction for hybrid teams. Here are the biggest trends we’re seeing and exactly how True Rewards helps you deliver
Protecting rewards with stronger security
At True Rewards, security isn’t just a feature of our platform – it’s the foundation of how we protect your business and your customers. Gift cards, like other financial products, are not immune to fraudulent misuse and hacking attempts, which reinforces the importance of constant vigilance. That’s why we take a proactive approach to identifying
How to Stay Protected Against Gift Card Scams
Gift cards remain one of the most popular gifting and reward options, with billions spent in Australia each year. But alongside their popularity comes a rise in gift card scams — particularly card draining, where funds are wiped from prepaid gift cards before they’re even purchased or activated. As these scams become more sophisticated, it’s
EMPLOYEE RETENTION: OUR 5 TOP TIPS
As a business owner or HR manager, you know how important it is to keep your employees engaged and motivated. When your team is inspired, they are more productive, collaborative, and committed to the success of your business. One way to ensure employee retention and motivation is through incentives that reward and recognise your employees for their
WHY VISA PREPAID GIFT CARDS ARE A TOP CHOICE FOR CORPORATE GIFTS & REWARDS
Corporate gift giving does not need to be an arduous task. Whether you’re gifting your employees, customers or business partners, Visa Prepaid Cards are a top choice of reward and are the most flexible and easy-to-use gift. With universal worldwide acceptance and brand recognition, your recipients enjoy a “top-of-wallet” experience when using their physical or
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